Client Background
Company: EasyPRwire
Industry: Public Relations & Media Distribution
Services: Press release writing, global news syndication, backlink placements
Website: easyprwire.com
EasyPRwire is a digital-first press release distribution service that helps businesses get media coverage and backlinks through global syndication. While their services were valuable, their own visibility on Google was limited. They needed a sustainable way to build authority and attract more clients searching for PR solutions.
The Challenge
When EasyPRwire approached Linkible, they were struggling with:
- Weak Search Visibility: Their primary keywords such as “press release distribution services” and “media syndication platform” were ranking beyond page 3, resulting in very little organic traffic.
- Low-Quality Backlink Profile: Most of their backlinks came from low-domain authority websites, providing little SEO benefit.
- Lack of Media Authority: Despite being in the PR industry, EasyPRwire had limited mentions in recognized media outlets, which weakened their credibility.
- Stagnant Conversions: Traffic that did come in wasn’t converting well, with an average of 15 monthly orders, far below their growth goals.
Objectives
Together, Linkible and EasyPRwire defined the following objectives:
- Improve organic rankings for competitive PR and media-related keywords.
- Strengthen backlink profile with authority sites in the PR and marketing niche.
- Earn high-quality media mentions to build trust and visibility.
- Increase organic conversions, turning traffic into actual customers.
Linkible’s Strategy
Linkible crafted a 6-month, multi-layered link-building and digital PR strategy tailored to EasyPRwire’s needs.
1. Comprehensive SEO Audit
- Conducted a full content and technical SEO audit.
- Identified content gaps, underperforming keywords, and backlink toxicity issues.
- Created a roadmap prioritizing high-potential keywords and link acquisition opportunities.
2. Guest Posting & Niche Edits
- Built relationships with industry blogs and marketing websites.
- Secured 10–15 contextual backlinks per month from websites with DA 40–80.
- Ensured placements were contextually relevant and aligned with EasyPRwire’s services.
3. Anchor Text Optimization
- Mapped anchor text distribution to avoid over-optimization.
- Used a healthy mix of branded anchors (EasyPRwire), keyword-rich anchors (press release distribution services), and natural anchors (learn more, this platform).
4. Digital PR & HARO Outreach
- Pitched EasyPRwire as a thought leader in PR trends.
- Leveraged HARO (Help a Reporter Out) to secure mentions in media publications.
- Published data-driven articles on PR effectiveness to attract journalists and bloggers.
5. Transparent Reporting & Adjustments
- Delivered weekly updates and monthly performance dashboards.
- Adjusted outreach focus based on which keywords and placements drove the most impact.
Implementation Timeline
Month 1: Foundation & Setup
- Conducted a full SEO and backlink audit.
- Mapped out keyword strategy and content gaps.
- Set up outreach systems and tracking dashboards.
Months 2–3: Initial Link Building & PR Outreach
- Secured guest post and niche edit placements on relevant sites.
- Submitted HARO responses to start building media mentions.
- Published the first wave of high-quality backlinks.
Months 4–5: Authority Building & Optimization
- Acquired higher authority backlinks from DA 60+ websites.
- Gained PR features in industry-specific publications.
- Refined keyword targeting and optimized existing content.
Month 6: Consolidation & Growth Planning
- Measured campaign performance against goals.
- Consolidated backlink profile and optimized anchor distribution.
- Developed a scale-up plan for long-term link-building growth.
Results After 6 Months
1. Organic Traffic Growth
- Before: ~2,000 visits/month
- After: ~6,500 visits/month
- Result: +225% increase in organic traffic, driven by improved keyword rankings and referral traffic from media sites.
2. Backlink Profile Improvement
- Before: 40 referring domains
- After: 110 referring domains
- Result: +175% increase in referring domains, with a stronger DR profile.
3. Keyword Rankings
- Moved from positions 30–70 to Top 10 for multiple high-intent keywords, including:
- press release distribution services
- online PR syndication
- affordable press release service
4. Media Mentions
- From small/regional sites → to features in mid-DR industry blogs, marketing sites, and PR publications.
- Result: Improved trust and credibility, leading to more referral traffic.
5. Conversion Growth
- Before: ~15 orders/month
- After: 45–50 orders/month
- Result: Over 200% increase in conversions, directly tied to organic and referral growth.
Challenges and Solutions
Challenge 1: Early Rejection from Top-Tier Publishers
Solution: Refined PR pitches to include data-backed insights, trend analysis, and unique angles, which increased acceptance rates and credibility.
Challenge 2: Budget Constraints for High-DR Links
Solution: Adopted a balanced link-building approach, combining affordable mid-tier placements (DA 40–60) with selective high-authority placements (DA 80+) for maximum ROI.
Challenge 3: Slow Results in the First Two Months
Solution: Set realistic client expectations for SEO timelines, while focusing on steady, compounding growth through consistent link acquisition and optimization.
Key Success Factors
- Quality over Quantity: Focused on authority-driven links, not mass low-value backlinks.
- PR + SEO Synergy: Media mentions worked both for brand credibility and as SEO assets.
- Balanced Anchor Strategy: Avoided penalties while boosting keyword rankings.
- Transparent Reporting: Gave EasyPRwire clarity on ROI and campaign progress.
Client Testimonial
“Linkible helped us transform our visibility. We now rank for the keywords that matter, our traffic has tripled, and our conversions have followed suit. The best part was the transparency, we always knew what was happening and why.”
— Founder, EasyPRwire
Lessons for Similar Businesses
- Consistency is crucial: SEO results compound over time, not overnight.
- Authority matters: A single strong backlink can outweigh dozens of weak ones.
- PR and SEO should work together: Media coverage amplifies both brand trust and rankings.
- Data guides success: Constant tracking and iteration are key to sustainable growth.